All about Extreme Production

Craig Burgess

Hello. My name is Craig Burgess and I want you to show you how to produce more stuff.


I’ve done a lot of stuff, and I continue to do a lot of stuff every day of my life. I get asked more than anything else: “how do you fit it all in?”. I created GET DOING THINGS to tell people how I do it.

I create podcasts, articles, videos and I’m writing a book to show you how I do all this through Extreme Production.

What is Extreme Production?

You can read about the full list of challenges I’m taking on in 2018 over here.

I got my first job as a professional designer after only 6 months training. At 22, I designed a poster a day for 365 days. At only 23, I started my own design agency (with a couple of other brilliant directors). At 24, I took a photo a day for 365 days.

At 25, I designed a record sleeve a day for 365 days. Since then I’ve designed a logo a day for 100 days, written every day for 100 days, and now I create a podcast a day, write an email every day, and I’m currently writing a book. In between all that I still run Genius Division 8 hours a day, read a lot of books, see friends, lift weights 4 times a week and other stuff I’ve probably forgotten.

For 2018, I’ve stepped this up another notch. You can read about the full list of challenges I’m taking on over here.

I do all this stuff and much more every day of every week and I’ve done it for over a decade. That’s Extreme Production.

Extreme Production is my method for getting things done as quickly and efficiently as possible and producing at a high level every day of my life. I’m literally writing the book on it right now.


Who are you?

I’m Craig Burgess. I’m Creative Director at Genius Division during the day, and I produce this website during the night. I’ve been in the marketing world for over 12 years.

Over that time, I’ve worked across the entire spectrum of design and marketing, with years of experience in everything from (take a deep breath now) branding, web design, web development, graphic design, print design, marketing, social media marketing, search engine optimisation, and all the other buzz words that our industry invents every day.

I’m a lifelong student of creativity. Creativity is the most important thing in my life, and every day I strive to create something new across a lot of different mediums. Over the past year my focus has been on exploring the power of personal branding, particularly the power of podcasts. I wrote about my focus on podcasts in February last year. I’m now exploring the power of blogging, creating videos and social media.

Over the past couple of years I’ve also been on a pursuit of self-improvement, and I regularly devour books, blogs and podcasts all about mindset, self-discovery, self-help, and all those other woolly topics that people turn their nose up at. My first crack at self-improvement was when I decided I was sick of being overweight and lost 25% of my body weight. I’ve been obsessed with improving myself in other ways ever since.